E121 – Online Event Planning: Instigating Action Over the Internet | with Maxwell Nee

Maxwell Nee is a High-Performing Coach and marketing strategist who knows all about putting on stellar events. But when the COVID-19 pandemic took over last year, event-planning had to be reimagined to prioritize safety– and that meant taking things online. If you’re still trying to figure out how to navigate virtual spaces and make the most out of online events for your business, Maxwell is here to help with his One Big Tip.


Online events may seem intimidating if you’re used to handling everything in person, but luckily, Maxwell Nee says the process is a lot simpler than you may think. They even have their unique benefits, like less complicated logistics and the ability to provide you with tons of future content. Maxwell says one way to think about online events is as a test drive for your business.

In this episode, you’ll learn not only how to plan online events that will serve as a way to generate attention and interest in your business, but also how those events can be the gift that keeps on giving for months after they actually take place. It doesn’t have to be a difficult process. In fact, Maxwell will teach you that virtual events can be quite similar to in-person ones– and they can bring just as much success!

In this episode:

  • [1:30] Maxwell explains his role as head of the marketing strategy at High-Performing Coach and says he’s found that the online events he’s planned have sold out just as easily as the in-person ones.
  • [3:00] Maxwell dives into the mechanics of putting together an online event: coming up with a good, jargon-free concept and title, finding the right speakers, and handling logistics.
  • [6:22] Maxwell talks about targeting; he says it’s all about asking your community what they want and figuring out how to deliver it to them.
  • [8:00] So what are the benefits of online events? Maxwell says to think of them as free test-drives that will generate attention and eventually lead to sales.
  • [11:20] Maxwell explains the importance of prioritizing attention overexposure, what the difference between the two is, and how online events help.

Contact Maxwell and learn more: