Dr. Dina Preston-Ortiz and Don Ortiz are the minds behind the DEO Entertainment Group. Their extensive background in live music entertainment and international touring, alongside years of business experience, has granted them a wealth of knowledge on entrepreneurship, marketing, and management. Now, they’re sharing some of the lessons they’ve learned with One Big Tip listeners.
Throughout their careers, Dina and Don have found that the key is to define the problem (not just its symptoms!) in order to come up with the best possible solution. This doesn’t just apply to their touring struggles; it’s extremely useful when it comes to digital marketing as well.
In this episode, you’ll learn all about the importance of defining and breaking down problems, how to recognize what isn’t working, and the power of knowing your demographics and keeping your eye on your communication objective. Whether you’re touring the world or just tackling your latest campaign, Dina and Don’s tips are useful for any entrepreneur.
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