E154 – Where the Magic Happens: Implementing Core Values to Promote A Better, Long-Lasting Team | with Raj Goodman Anand

Raj Goodman Anand is the founder of a content writing service called Goodman Lantern, where he and his team help businesses sell better and grow faster. Raj is also an engineer and the founder of three start-ups – so he knows a thing or two about what goes into building a great, long-lasting team for your business. His biggest tip? To hire people who are aligned with your company’s core values. 

A few years ago, Raj fired his entire technology team and rebuilt it completely; he realized the people on his team weren’t aligned with his core values but were instead driven by money and short-term tasks. Today, he says Lantern’s core values serve as a yardstick for not only each person they hire but every decision they make, too – and it’s made a world of a difference. 

In this episode, you’ll learn all about the benefits of allowing your own company to be driven by core values, how to hire the right people who are aligned with those values, and the importance of fostering a long-term relationship with your team and your clients. Because, as Raj says, that long-term commitment and understanding are where the magic happens.

In this episode:

• [2:18] Raj explains how he began his career as an engineer and eventually started his own company.
• [5:06] Raj discusses part of his thought process that goes into starting a business.
• [7:20] Raj’s one big tip is to hire people who are aligned with your company’s core values. Here, he discusses the importance of being driven by those core values and how to incorporate them into your hiring process.
• [13:32] Raj talks about the value of building long-term relationships with both your team and your clients and gives tips for fostering them.