E173 – See the People: The Importance of Selling | with David Duford

David Dubord is the founder of davidduford.com, a virtual insurance agency where he helps new and experienced agents become top producers. But he has a lot more on his plate, too: he’s the author of three best-selling books as well as a successful YouTuber (with 21,000 subscribers!) and an influencer in the insurance industry. So what’s David’s one big tip for success? It’s all about “seeing the people” – selling to them, that is. 

Many people don’t like selling – talking to people can be hard! But David insists that getting out there and speaking to people in person is essential to making sales and running a successful business.

In this episode, David tells us not only about the importance of selling, but he also shares tips for making more successful sales. He even provides some coaching insight on how he helps clients get out of their limiting mindsets when it comes to selling to people – so if you have a fear of putting yourself out there to make a sale, this is the episode for you!

In this episode:

  • [1:22] David explains what he does, how he got to where he is, and how he went from a regular old insurance agent to a successful coach, writer, and influencer. 
  • [4:37] How has David’s work in writing and creating courses contributed to his own business and revenues? He explains here. 
  • [6:19] We get into David’s One Big Tip: See the people! The key to sales is talking to people consistently. 
  • [9:41] Speaking to people is an art that takes time to perfect. David gives tips and explains how he teaches this art to other people. He compares it to jujutsu. 
  • [12:41] Some people just don’t want to sell. David explains how he gets them into the right frame of mind to “see the people.” 

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