Chris Pistorius didn’t intend to become a dental marketer at first, but his experience running a digital marketing agency showed him the value of specializing in a specific niche. He founded Kickstart Dental Marketing, published The Ultimate Guide To Internet Marketing For Dentists, and even hosts a podcast about the subject. In this episode of the podcast, Chris shares the importance of becoming an expert in your industry, his tips for writing excellent content for different platforms, and the best practices that all niche marketers can utilize in their own careers.
Digital marketing agencies often try to spread themselves too thin and try to write content for every type of client that comes in. However, this means that writers need to scramble to do enough research to write high-quality, accurate, and relevant content. Chris found that trying to generate content for so many types of businesses just led to frustration among writers and business owners. So, he chose to create a marketing agency that exclusively works with dentists and orthodontists.
In this episode, we’ll hear about Chris’ experiences in dental marketing and why he chose this industry in particular. Listen to the full episode to find out his top tips for niche marketers, as well as his secret to generating content in record time!