E195 – Slowing Down to Speed Up: How A Four-Day Work Week Can Transform Your Business | with Joe Sanok

Joe Sanok is a business consultant, TEDx speaker, and author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. Joe’s been featured in Forbes, GOOD Magazine and the Smart Passive Income Podcast. His podcast, The Practice of the Practice is one of the top 50 podcasts worldwide, boasting over 100,000 downloads per month. Joe’s One Big Tip is, slow down to speed up.


It sounds counterintuitive, slow down to speed up, but that is exactly what Joe Sanok believes is the answer to how businesses should conduct themselves in the millennia. When we shorten the time that we have to be productive, people will naturally focus on the most important tasks that need to be done. The tasks that didn’t make it to completion are the ones that need to be evaluated. Do they fall to the wayside or do they need automation? With a shorter amount of time, we focus on what matters.

The five-day work week has existed since the Industrial Revolution. Created by Henry Ford, it was done for one purpose, to sell cars. If people continued working 10 hour days, 6 days a week – they would never have the time to enjoy traveling by car. This was the springboard for Joe’s four-day work week. By slowing down, over a three-day weekend, we are able to rev up our creative juices and come back strong for the four days we need to show up. That is the basis of his book, How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want.

In his book, Joe breaks down how to measure KPIs as you instill a 4 day work week culture in your business. Start as an experiment, troubleshoot, set boundaries, and reevaluate. There are many phases when initiating this concept. The best way to institute this is by the department. Have the team members, with similar jobs/responsibilities set up boundaries for the new system with measurable KPIs. Joe says let the experiment run for two or three months, reevaluate and switch up what’s not working. In the end, revenue will be higher, efficiency maximized and a happier more productive team will thrive.

Joe started his consulting business as a side hustle while working his full-time job. As his consulting business grew, it became his full-time career. As he was working through the growing pains of his new venture he realized that the best way to level up was to slow down. This forced him to work on the best things that brought the biggest gains. That is the secret to his success and his One Big Tip.

In this episode:

  • [1:36] Joe gives us a look at his background and explains how he became an expert in productivity.
  • [5:03] Joe speaks about the birth of the five-day work week and how a four-day one can be even more effective. It’s got tons of benefits! 
  • [8:00] Joe explains how businesses and individuals can implement a 4-day work-week – start it as an experiment at first, troubleshoot, set boundaries, and end with a full evaluation. 
  • [12:28] Joe says that slowing down will help you speed up and dives into that concept. 
  • [14:23] How can you handle resistance to the 4-day workweek? Joe shares tips. 

Watch the Interview:

Learn more and reach out:

  • Website: www.joesanok.com
  • Find “Thursday is the New Friday” wherever you get your books