Emily McGuire is the Principal of Flourish & Grit, an email marketing firm where she and her team help businesses create effective email campaigns. She’s an expert in the field and has helped create 1000s of successful marketing strategies. Luckily, now she’s sharing some of her expertise with One Big Tip listeners.
Email marketing can be a game-changer for your business – but are you doing it correctly? Emily says the key to the most effective emails is to align them with your goals and the customer experience.
In this episode, Emily and I discuss just how integral a great email campaign can be to the growth of your business – and even how your unsubscribers can be a blessing! When you listen to our conversation, you’ll learn about how to craft emails that will help you reach your goals, the importance of optimizing the customer journey, how to utilize data from your campaigns effectively, and more.