Abbi Perets is a professional copywriter and coach who has written content for some of the biggest brands in the world over the past 20 years. Her own freelance journey encouraged her to found the Successful Freelance Mom Movement, where she now supports and encourages women to create businesses that fit into their busy lives. Now, she’s talking a bit about that and sharing her most vital email marketing tips.
Abbi’s two major tips for writing email copy? They’re simple: always be honest, and never send an email you wouldn’t want to read! In this episode, she dives into the importance of these rules and more.
Abbi tells her own story, gives us a look at how she helps women fit freelance careers into their busy lives (while also running her own business!), and shares the inside scoop on her killer copywriting techniques. Whether you want to improve your own marketing emails or just need some help with your work-life balance, this episode is packed with tips.