E212 – Content Creation 101: How to Drive Traffic with Great Content | with Farzad Rashidi
Farzad Rashidi is the lead innovator at Respona, an all-in-one, digital PR and link-building software that combines personalization with productivity. He also handles marketing at Visme, a company he helps pass over two million visits of monthly organic traffic. It’s safe to say Farzad knows a thing or two about producing effective content – that’s why he’s here to share his process for creating informational content that will drive more traffic to your website.
Farzad says generating traffic through great content is about a lot more than posting a simple blog post. In order to ensure it’s truly effective, business owners should share informative content to position themselves as experts in their field, pay attention to keywords, and more.
Luckily, in this episode, Farzad is sharing his whole killer content creation process. He’ll explain all the ins and outs of effective content to make sure you’re getting the most out of your website. No matter what field you’re working in, driving traffic is a must – and great content is the key.
In this episode:
[1:32] Farzad takes us through his career journey and explains a bit about what he does today.
[5:56] Farzad says one of the most important parts of content creation is considering site structure. He takes us through this process, from parent keywords to content promotion.
[13:23] Farzad shares his tips for ensuring your company is sharing quality content and shares a helpful formula for choosing high traffic keywords.
[20:39] Farzad’s process can sound like it takes a lot of time and energy, but in the end, it’s worth it. He shares the incredible net result – and how much money it will save you compared to other methods.
[28:42] Farzad gives one last summary of his winning content process and how to implement it into your own business.