Lux Narayan is the best-selling author of “Name, Place, Animal, Thing,” a book that focuses on helping people sort through the clutter of their lives by defining the eternal question of “Who Are You?”. Lux is also the CEO and co-founder of StreamAlive, an application that helps live streams and live events create more engaging content to capture their audience’s attention. In his past life, Lux was the co-founder and CEO of Unmetric, an earned media platform. When Lux isn’t focused on helping others realize the value of life and what makes their souls come alive, you can find him learning unique and intriguing life lessons. A perpetual student of life, Lux is focused on self-improvement. Today Lux shares his strategy on how you can make your next Zoom or webinar that much better by engaging the audience in this One Big Tip podcast episode.
Lux, a tech entrepreneur, and marketer by profession found that infusing the workplace with humor builds better team morale. As someone who appreciates stand-up comedy and improv and dabbles in both, Lux finds that a little bit of humor in the workplace makes for a better environment. Being tuned into others makes you more aware of your surroundings, providing great comedic material. Personal interactions and engagement was the basis for Lux creating his current company, StreamAlive. In a world where everything is on a streaming platform, like Zoom conferences and webinars, it’s challenging to give the audience a voice. But that’s where the magic happens. Making the stream interactive and allowing the audience to participate, speak, and be heard makes what you’re doing much more enjoyable.
Capturing audience interaction is essential to generate enthusiasm on a webinar or Zoom. These interactions are called micro-interactions. They allow the audience to connect on a higher level than when there is little to no interaction amongst the audience members. These interactions also help to inspire the speaker and give him the positive reinforcement he needs to be dynamic. Knowing his community is present, interactive, and engaged in the conversation creates contagious energy for the host and audience. In this post-pandemic world, every business across the globe, in every industry, has done webinars and Zoom meetings. For them to be a success, it’s essential to engage the audience. This is an integral part of the process if you want them to walk away feeling like they gained something from the interaction.
As a Zoom or webinar host, you want to tap into the audience’s emotions. The best way to do that is to make them feel heard. When people feel heard, they are more likely to engage, speak and, in turn, listen. If you want your next live stream to be memorable, focus on your audience interaction, that’s how you create a winning live stream.
[2:40] Lux shares his background
[8:40] Comedy is a large part of life
[13:35] Interactions are part of the human experience
[18:42] Emotions are the driving force in everything we do