E58 – Hilary Hamblin / CEO, Momentum Consulting

When approaching your digital marketing strategy, it’s best to make sure that your social media strategy is solid. Taking all factors into account when scheduling out your posts can help you build your brand effectively and avoid sounding tone-deaf. Owner of digital marketing agency Advertising Momentum, Hilary Hamblin shares with us her One Big Tip on using social media to your advantage when promoting your products or services.

Posting With Care

One of the most crucial aspects of social media is exercising tact. Understanding your audience is key to getting the right message to the right person at the right time.

Unfortunately, scheduling posts ahead of time could result in social blunders if you’re not careful. A witty post that you scheduled for next week might be considered tone-deaf or even offensive if some national event were to happen before then.

So it’s important to keep your finger on the pulse of what’s going on both within your client’s industry (or yours) and in the world as a whole. Having the right message is all about having both knowledge and finesse when it comes to social media.

The Right Tool for the Right Job

Creating your social media strategy can feel overwhelming without the right tools. But expensive software can break the bank and easily drain your profits as a digital marketing agency. That’s why Hilary makes use of low-cost and even free tools to get the job done.

One such free tool is Canva, the graphic design platform. While Hilary doesn’t want to discount the advantage of having a specialized graphic designer, sometimes only a simple job is necessary to convey your message. “We love Canva,” she says “because it makes creating those social media images very, very easy. Canva can make creating those graphics really easy and less expensive because generally, those graphics are going to live on social media for 18 hours at the most on Facebook and on Twitter and Instagram, sometimes less time.”

To schedule large numbers of posts across several pages and even social media platforms, Hilary recommends the tool Sprout Social. “If we have a client that has multiple locations,” she says, “and they want the same content on all pages, Sprout Social makes that really easy.” Hilary also recommends using the scheduling feature directly on Facebook if you’re only scheduling on one page.

If you’d like to learn more about making the most of your social media strategy, you can reach her at @admomentum on Twitter and Facebook or send her an email at [email protected].