Beate Chelette is the founder of The Women’s Code, a company devoted to helping leaders and visionaries grow their authority to scale their impact. Listed on the top 100 global thought leaders by People Home and one of the 50 must-follow women entrepreneurs according to HuffPost. Beate works with household names such as Chevron, Amazon, and Johnson and Johnson. She encourages entrepreneurs of all levels to turn their strategy into the demands and goals of their businesses so that they can grow their companies.
She was a photographer and then became an accidental entrepreneur, by growing and building a business in a decade of bad luck and brutal adversity. Including fires, floods, riots, earthquakes, September 11, and a tsunami. Little did she know she was going to add a pandemic to her ever-growing repertoire of adversity. When she figured out how to crack the code, she was able to sell her business for millions of dollars to Bill Gates. She took what she learned, and put it into systems, processes, and workflows. Today, she works as a growth architect helping visionaries, and leaders, to scale their impact and grow their authority.
Beate’s superpower is that she can take what people do, and turn it into their signature system and formula. Take all the different pieces under one umbrella, and ad additional steps. Magically everything you do makes sense because now it’s become a step-by-step formula. A lot of people don’t have the ability to understand the strategy or systems, especially creative people, or people with big ideas because it’s just not how they’re wired.
She realized the three things people struggle with, are not having a signature system and not being able to articulate their uniqueness. Secondly, they don’t have a strategy because it intimidates them. Third, is the authority building, which is really a client attraction system. Leads authority is not celebrity authority but industry expertise. She systematically created a support service and if you are within this system, this five-star success blueprint, she can help you diagnose where you are in that system, where you’re stuck, and what steps you need to take next.
The first thing is an uncovering, a personal conversation with Beate for about 30 to 45 minutes, to pinpoint where the misalignments are. It’s not about reinventing everything, it’s maximizing what you already have. Filling in the pieces that are missing, and working through her process, and her formula to assemble one solid picture. She believes that, whatever it is that you do, it must be aligned with who you are and she helps you figure out what that is.
It is crucial that you figure out lead generation client interaction systems because if you miss that, you’re going to be a dead fish in the water. Her personal favorite strategy right now is podcasting. When using your podcast as a lead gen tool, be deliberately strategic about where you go, where you show up, and who you speak to. If it’s not a fit then don’t waste your time. The strategies you use should support you and make you look good and get you in front of the right people that are attracted to that kind of person or that kind of brand that you’re portraying.
[02:41] Beate’s superpower is taking what people do and turning it into their signature system
[06:38] Identifying core issues to help them implement this five-star system
[12:45] Looking at different related strategies to follow, for different stages that you’re at
[15:35] The biggest challenges of using your podcast as a lead gen tool