E366 - The Power of Laser-Focused Goals: Lessons from a Celebrity Concierge | with Tarra Stubbins - Jeff Mendelson | Automation Superhero

E366 – The Power of Laser-Focused Goals: Lessons from a Celebrity Concierge | with Tarra Stubbins

In the fast-paced world of entrepreneurship, it’s easy to get caught up in the chaos and lose sight of what truly matters for long-term success. However, there are individuals like Tarra Stubbins, a celebrity concierge and business owner, who have discovered the secret to sustainable growth. With over 20 years of experience working with successful individuals, Tarra has learned valuable lessons that she now shares with others. In this blog post, we will delve into Tarra’s insights on the power of laser-focused goals and how they can transform your business and life.

The Hollywood Math Equation:

Tarra introduces us to the Hollywood math equation, a concept frequently discussed among celebrities, musicians, and athletes. It goes like this: 20% + 20% + 20% + 80% does not equal 100%. At first glance, it may seem obvious, but the equation holds a deeper meaning. The key is to understand that true success comes from unwavering focus. While many entrepreneurs fall prey to the allure of new opportunities and shiny distractions, the path to success lies in concentrating on one goal and devoting your time and effort to achieving it.

Creating the Habit of Focus:

Developing laser-focused goals requires the formation of habits. Many individuals struggle with maintaining focus, often feeling overwhelmed or easily distracted. However, Tarra reminds us that focusing is a habit that can be cultivated over time. By setting measurable and attainable goals, and consistently working towards them, you train yourself to prioritize and eliminate distractions. Success stories of renowned CEOs, athletes, and celebrities all share one common thread: their ability to stay laser-focused on their objectives.

Breaking It Down:

One of Tarra’s recent success stories involves working with a creative entrepreneur who had been struggling to find success due to a lack of focus. By breaking down the big picture goal into smaller, manageable milestones, they were able to create a roadmap for success. Setting priorities and establishing daily goals helped the entrepreneur stay on track and make progress towards their objectives. The key takeaway here is that by taking it one step at a time, even the most daunting goals become attainable.

Simplicity Trumps Complexity:

In a world inundated with productivity apps and life hacks, it’s easy to get lost in the pursuit of optimization. However, Tarra emphasizes the importance of simplicity. Too often, people complicate their routines and processes, leading to further distractions and inefficiencies. The key is to keep it simple and eliminate unnecessary complexities. Rather than relying on external tools and apps, the focus should be on cultivating the internal discipline to take action and stay committed to the goal.

Embrace the Journey:

Finally, it’s crucial to recognize that the path to success is a journey, not a quick fix. Like Tarra’s clients who have achieved remarkable success, entrepreneurs must embrace the process and stay committed for the long haul. There will be setbacks and challenges along the way, but maintaining laser focus and unwavering dedication will ultimately yield results.


In a world filled with endless opportunities and distractions, the power of laser-focused goals cannot be overstated. Tarra Stubbins, with her vast experience as a celebrity concierge and business owner, has witnessed firsthand the transformative impact of unwavering focus on success. By adopting the Hollywood math equation and creating a habit of focus, entrepreneurs can streamline their efforts and achieve remarkable results. Remember, success lies not in juggling multiple goals simultaneously but in honing in on one objective at a time and committing wholeheartedly to its achievement. So, let’s embrace the power of laser-focused goals and pave the way for sustainable growth in both our businesses and lives.

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